Finding Your Truth & Artivism
Creative Strategist
Executive Producer
In March 2019, our client - Macy’s Tourism (the tourism division of Macy’s Department Store) - came to us with a request to capture content around World Pride in NYC that June. The event also coincided with the 50 year anniversary of Stonewall Riots. Although the original request was around event capture, I saw a larger opportunity for Macy’s and impactful content.
Finding Your Truth - Visit Macy's USA
Finding Your Truth - Visit Macy's USA
![Finding Your Truth - Visit Macy's USA](https://static.wixstatic.com/media/c2ca1f_9ae1eb41ed314a0db945172f507f9b6bf002.jpg/v1/fill/w_659,h_371,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/c2ca1f_9ae1eb41ed314a0db945172f507f9b6bf002.jpg/v1/fill/w_1318,h_741,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/c2ca1f_9ae1eb41ed314a0db945172f507f9b6bf002.jpg/v1/fill/w_1977,h_1112,enc_auto/file.jpeg 3x)
![Macy's: Finding Your Truth - Myles' Story](https://static.wixstatic.com/media/c2ca1f_6900b3beacf14617bc85e356e382bab2f002.jpg/v1/fill/w_213,h_120,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/c2ca1f_6900b3beacf14617bc85e356e382bab2f002.jpg/v1/fill/w_426,h_240,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/c2ca1f_6900b3beacf14617bc85e356e382bab2f002.jpg/v1/fill/w_639,h_359,enc_auto/file.jpeg 3x)
Macy's: Finding Your Truth - Myles' Story
![Macy's - Finding Your Truth_ Dopes On The Road](https://static.wixstatic.com/media/c2ca1f_e757487e49fc459c8e39791c03870438f002.jpg/v1/fill/w_213,h_120,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/c2ca1f_e757487e49fc459c8e39791c03870438f002.jpg/v1/fill/w_426,h_240,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/c2ca1f_e757487e49fc459c8e39791c03870438f002.jpg/v1/fill/w_639,h_359,enc_auto/file.jpeg 3x)
Macy's - Finding Your Truth_ Dopes On The Road
![Artivism - An Odyssey Original](https://static.wixstatic.com/media/c2ca1f_b211a648c58b4de68c1e33f0fa1e3cf9f002.jpg/v1/fill/w_213,h_120,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/c2ca1f_b211a648c58b4de68c1e33f0fa1e3cf9f002.jpg/v1/fill/w_426,h_240,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/c2ca1f_b211a648c58b4de68c1e33f0fa1e3cf9f002.jpg/v1/fill/w_639,h_359,enc_auto/file.jpeg 3x)
Artivism - An Odyssey Original
Macy’s approved my proposal - create a short series of videos that focused on members of the LGBTQ+ community and their proactive impacts, intertwined with Macy’s free MyStylist offering. The episodes centered on the idea of finding and living one’s truth. The series - which was tied in with other content to promote Macy’s Pride + Joy campaign - was developed to create strong realizations and positive conversations. It was core as a producer to collaborate with a team of people that would keep that focus, raise the bar and not detour from authenticity.
After a successful launch with over 50,000 views in the first week alone, we started concepting what a season two would look like. However, the pandemic tabled the project for several months. After several asked what was next for the series in Fall 2020, we redeveloped the project to be more broad-reaching. The new series' focus would be to allow for even more conversations to be told based on the destination we’d tell them. This would allow dialogue around race, ethnicity, accessibility and more to have a positive home and impact a larger audience. We would tell these stories through positive changemakers in the communities - using their art to intersect with proactive activism. The evolved series is called "Artivism".
Click here to watch the full original Finding Your Truth series.